A customer relationship management (CRM) system can have applications well beyond the sales and service efforts of an organization. In fact, the more an organization views a CRM project with a view towards total integration, the more benefit it is likely to derive from the CRM system.

This white paper explores how seven specific departments within a typical organization can benefit from a CRM system. These benefits go well beyond the traditional sales, service, and marketing applications. The cost savings and productivity enhancements both within and among departments can translate to improved return-on-investment for the organization as a whole.

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