Recent CRM White Papers

Even an advanced customer database system can run into trouble during implementation. Company culture clashes and fear of change often play larger roles in the failure of new CRM software tools than the quality of the tools themselves. According to leading sales software exp...  Read more>>

In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of interactions with a brand's products, services, and people. How does your company measure up? You have an excellent product, your customer...  Read more>>

There's a CRM solution for every business. But which one is best for yours? With so many variations on sales force management, marketing automation, and analytics, it can be difficult to settle on one. This checklist breaks down the five steps to finding a CRM system worthy...  Read more>>

Before you sign on the dotted line, make sure your CRM plan offers terms you can live with. The contract you sign should meet your needs today and tomorrow, as your business evolves. Flexibility and continued vendor support are the hallmarks of a CRM contract built to last.<...  Read more>>

Customer Relationship Management (CRM) software brings customer data into focus, allowing businesses to sharpen their customer service, sales, and marketing initiatives. From big-picture snapshots to individual customer details, CRM offers versatile data management on demand...  Read more>>

In virtually every industry and every global region, forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer-centric strategies.

Two thirds of the IT directors responding to a recent Gartner Group survey told researchers that their companies intended to invest in salesforce automation (SFA) systems over the next twelve months. Even companies facing cutbacks in other areas of their budgets recognized...  Read more>>

Competition and innovation among marketing automation providers have created an exceptional market for enterprise buyers. As feature lists for popular customer relationship marketing tools grow, even more vendors compete for their slice of the corporate IT budget. With so ma...  Read more>>

Free customer relationship management tools often sound wonderful to overburdened company directors. While many company leaders have heard of the sales boosts and the productivity gains that effective CRM deployment can bring, some managers still find it hard to unlock budge...  Read more>>

Many companies that have adopted customer relationship management strategies already understand the benefits of tracking client sales and communications. However, companies with older CRM systems and sales professionals saddled with inadequate CRM tools often find themselves...  Read more>>

An investment in a customer relationship management (CRM) system can increase sales productivity and ultimately represent an addition to, rather than a subtraction from, the company's bottom line. Earning a return on investment from a CRM application depends on whether the c...  Read more>>

Successful customer relationship management (CRM) implementations usually begin with a quality contact management tool. By making it easy for sales professionals to keep track of vital information, IT managers can pave the way for more advanced sales management software. Und...  Read more>>

Successive generations of CRM tools have not just added and refined software functions; they have created choices in how the programs themselves are delivered. In fact, the suitability of hosted CRM solutions or on-premises CRM software may be the most primary consideration...  Read more>>

Customer Relationship Management (CRM) is a concept as old as trade itself. Keeping customers apprised of new products, remembering their likes and dislikes, promptly resolving issues, and giving them chances to vent and offer feedback are customer-centric concepts that we...  Read more>>

Many business professionals consider customer relationship management (CRM) the new frontier in marketing. Despite widespread integration of CRM technologies across the globe, companies are still learning how to adopt and adapt new CRM applications, and how to choose systems...  Read more>>

Although the Web has made it easier for some companies to attract new clients, many can still perform better over the long run by developing a fanatical devotion to customer service. In today's hyper-mediated markets, repeat business and personal referrals offer lucrative sa...  Read more>>

While marketing automation modules have started to attract a new wave of companies to CRM software, the long-term benefits of CRM systems can help businesses make the most effective use of their advertising and sales resources. According to leading industry experts, compan...  Read more>>

Even an advanced customer database system can run into trouble during implementation. Company culture clashes and fear of change often play larger roles in the failure of new CRM software tools than the quality of the tools themselves. According to leading sales software exp...  Read more>>