As tough as the challenge of CRM training can be, the rewards of meeting this challenge are amplified when a company seeks the broadest possible employment of a CRM system throughout its organization. Indeed, recent years have seen CRM systems evolve from sales and service functionality to supporting work processes throughout an organization, and even beyond to customers and suppliers.

This white paper looks at seven categories of benefit to be gained by striving for broader CRM system adoption. These benefits can impact internal efficiency, customer satisfaction, technology costs, and even employee morale.

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