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The Top 3 Reasons CRM Initiatives Fail (Still)And How to Avoid Them

Pivotal PSWP Top3Reasons
The success of a new customer relationship management implementation depends on several factors; finding the right software is only one facet of this business decision. To ensure that your company gets the best return on its CRM investment, it is important to evaluate the service in addition to the software. This whitepaper from Pivotal discusses the top three factors that cause CRM implementations to fail, and what your company can do to avoid them. >>>