With the recession continuing into 2009 with no turnaround imminent, IT budgets are falling under the budget-cutter's knife. This means that even CRM projects, which may be a high priority for marketing and sales departments, have come under pressure. Preserving CRM initiatives cannot ignore budget concerns, but may have to be recast to specifically address those concerns.

Download this free white paper to review six ideas for preserving CRM projects in the face of budget cuts. This white paper examines why the 2008/2009 recession requires a different budget approach from other recessions of the past twenty-five years, and looks at a range of CRM options in response.

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