The challenges of the current recession go beyond what most sales managers have seen before. Because the economy has disrupted existing sales standards, managing a sales force in this environment can be especially challenging. Fortunately, customer relationship management (CRM) tools are available as never before to help managers adjust to recessionary conditions.

This white paper looks at the unique characteristics of the 2008/2009 recession, and also how the availability of CRM systems can give sales managers an important tool for maintaining productivity.

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