A mobile strategy is a must-have for today's businesses. Companies with field or mobile staff need to take mobility seriously and integrate it into their corporate and IT infrastructure. Whether or not your organization is considering mobility, employees who have grown up with cell phones and mobile devices will demand them, or move on to companies that support mobile technology and value the significant advantages it provides to its employees and its bottom line. A carefully considered mobile CRM strategy can help your company move to the head of the pack in business productivity, and employee and customer satisfaction.