While CRM systems are installed and established in many organizations, the field of customer relationship management is evolving so quickly that an organization should continually challenge itself to apply new techniques for using CRM software to improve productivity. Because it creates both slow periods for employees and a need for the organization to address productivity, a recession may be the ideal time to try some of these new techniques.

This white paper examines nine possible ways an organization can use its CRM capabilities to achieve new productivity improvements. These methods go beyond using CRM data simply as a reference tool, to using the system to manage both processes and departments.

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