Recent CRM Articles

Thirty seconds may be all you get. The customer call to your business is an intimate experience and without a good CRM solution, you may lose thousands.
Customer Management Matters
A joint study by Kelly Services and the University of Purdue found...  Read more>>

A housing slump, slow credit markets, and rising gas prices add up to a perfect storm for real estate agents. Making the most of today's economy requires cutting expenses and speeding up response time. That's why today's most successful real estate professionals rely on mobi...  Read more>>

Many companies go through a natural evolution as they incorporate their contact management solutions throughout the organization. Indeed, one distinction between a narrowly-defined contact management solution and a more comprehensive customer relationship management (CRM) ap...  Read more>>

For years, marketing managers have enjoyed the latest innovations in CRM software that integrate marketing automation with product fulfillment. Lately, CEOs and other company managers have discovered that the data inside a robust CRM application can actually help delegate re...  Read more>>

Cloud computing remains a big buzzword in Silicon Valley, because the idea of distributed computing and storage is already revolutionizing the way that compan...  Read more>>

Creating loyal customers should be an important part of your business’ strategy and can help increase profitability. An effective customer relationship management (CRM) system can help you collect and analyze data about customers. CRM best practices are being used succ...  Read more>>

While business leaders grapple with Twitter and Facebook interactions, experts advise companies to master the art of the direct message in under 140 characters.

CIOs and other company leaders with questions about their investment in social CRM applications can review...  Read more>>

Today, a CRM tool is a necessity for the highly competitive small business. You can use the tool as a multi-functional system for tracking and analyzing critical data about purchasing decisions, demographics, and other marketing-related data. The CRM databases allow you to u...  Read more>>

There comes a time in every CRM software implementation when the question arises: is this stuff working? Here are three measuring sticks to answer that question.

CRM software sales is a field that possesses some of the best sales people in the world. Commissions can be...  Read more>>

Seattle-based software company Entellium made waves in 2008 when it released a CRM suite influenced by video games and online social networking sites. While winning praise from users and critics alike, the system's rollout stalled when federal prosecutors charged the company...  Read more>>

Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr...  Read more>>

When a small business phone provider recently commissioned a survey, company leaders were astonished to hear that three-fourths of their customers had already felt a negative impact from 2008's economic downturn. As most company owners search for ways to cut costs, it might...  Read more>>

Customer relations can be tricky. Companies looking to streamline customer relationship management (CRM) can benefit from CRM software, but getting everyone on board isn't always easy. Rolling out CRM applications via a pilot program can help ease implementation and help the...  Read more>>

Using five critical tips from small business CRM experts, company leaders can unify teams and recommit to customer service.

Researchers and consultants estimate that between thirty to fifty percent of small business CRM projects fail on the first try. Most of those f...  Read more>>

Customer Relationship Management (CRM) systems track and analyze trends in sales, your market, and front-office transactions. Relying on an effective CRM within an electronic resource planning (ERP) system can help your small business increase sales and productivity. A CRM,...  Read more>>

The value of a contact management solution is often determined by how it meshes with a company's infrastructure. For example, some contact management solutions possess certain characteristics that are especially important to small- and medium-sized businesses, but may be les...  Read more>>

According to industry analysts, managers must actively partner with employees throughout the implementation process in order to reach the potential of today's CRM software. Five specific steps make the biggest impact on CRM success, while improving the overall customer servi...  Read more>>

Customer relationship management (CRM) software integration is a business strategy enabled by technology. Your business needs some fundamental technology foundations to support the strategy and help is available.

CRM Integration: Pre-Implementation ...  Read more>>

Nonprofits need customer relationship management, too--maybe more than commercial enterprise. Consider these CRM challenges and solutions for nonprofit organizations.

Not only does small business CRM have a foothold in today's best practices, its application promises to revolutionize the process of connecting company and customer. Just what does the future hold? CRM software will move from laptop to mobile phone, jump from professional to...  Read more>>

Customer relations management (CRM) needs constantly updated information about clients to truly be effective. CRM software is a great tool, but like any tool, it doesn't work by itself. These procedures for updating CRM application data can increase the effectiveness of CRM...  Read more>>

A third of consumers make purchasing decisions based on the level of customer service offered by companies with effective CRM applications.

Recent results from a British consumer survey suggest that retailers must do more than institute reward programs to maintain...  Read more>>

Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr...  Read more>>

While marketing automation modules have started to attract a new wave of companies to CRM software, the long-term benefits of CRM systems can help businesses make the most effective use of their advertising and sales resources. According to leading industry experts, companie...  Read more>>

Pipelines to social websites like Twitter and Facebook help customer service professionals solve problems and build relationships.

Facebook's founder appeared on Oprah. Jimmy Fallon and Ellen Degeneres interact with viewers on Twitter. Social Web sites have hit the p...  Read more>>

Business surveys show that more than half of CRM solutions actually fail because of poor implementation. Business experts recommend ten steps that project managers can take to ensure the successful adoption of new CRM solutions.
1. Get Clear on Who Owns CRM Solu...  Read more>>