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Customer Relationship Management (CRM) Solutions
Customer relationship management (CRM) denotes the accumulation, storage, and analysis of data by a company to better understand its relationships with its customers. The right CRM software, for example, can streamline this process and enhance a company's ability to turn customer data into an actionable sales strategy.
Recent CRM Articles |
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Say Hello to Hosted CRM |
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| by Bob Embrey, Writer | ||
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Thirty seconds may be all you get. The customer call to your business is an intimate experience and without a good CRM solution, you may lose thousands. |
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Mobile CRM Software Helps Real Estate Agents Hit the Road |
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| by Joe Taylor Jr. | ||
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A housing slump, slow credit markets, and rising gas prices add up to a perfect storm for real estate agents. Making the most of today's economy requires cutting expenses and speeding up response time. That's why today's most successful real estate professionals rely on mobi... Read more>> |
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Evaluating a CRM Application: Ten Criteria |
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| by Steve Greechie | ||
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No matter what sort of CRM software is under consideration, evaluation is crucial. CRM applications should be evaluated by certain criteria.... Read more>>
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Beyond Salesforce Automation: Getting the Most Out of CRM |
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| by Richard Barrington | ||
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Many companies go through a natural evolution as they incorporate their contact management solutions throughout the organization. Indeed, one distinction between a narrowly-defined contact management solution and a more comprehensive customer relationship management (CRM) ap... Read more>> |
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Using CRM Data to Delegate Responsibility Throughout Your Business |
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| by Joe Taylor Jr. | ||
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For years, marketing managers have enjoyed the latest innovations in CRM software that integrate marketing automation with product fulfillment. Lately, CEOs and other company managers have discovered that the data inside a robust CRM application can actually help delegate re... Read more>> |
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CRM software on Cloud Computing Platforms |
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| by Joe Taylor Jr | ||
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CIOs debate whether customer relationship management tools belong on the "public cloud" or the "private cloud."
Cloud computing remains a big buzzword in Silicon Valley, because the idea of distributed computing and storage is already revolutionizing the way that compan... Read more>> |
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CRM Best Practices for Building Customer Loyalty |
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| by Francine L. Huff, Journalist | ||
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Creating loyal customers should be an important part of your business’ strategy and can help increase profitability. An effective customer relationship management (CRM) system can help you collect and analyze data about customers. CRM best practices are being used succ... Read more>> |
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Social CRM Software Helps Companies Evolve Customer Contact |
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| by Joe Taylor Jr. | ||
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While business leaders grapple with Twitter and Facebook interactions, experts advise companies to master the art of the direct message in under 140 characters. CIOs and other company leaders with questions about their investment in social CRM applications can review... Read more>> |
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An Affordable Tool to Manage the Customer: He is Not Always Right, but He is Always the Customer |
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| by by Jami J. Rodgers, Vendor Guru Columnist | ||
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Today, a CRM tool is a necessity for the highly competitive small business. You can use the tool as a multi-functional system for tracking and analyzing critical data about purchasing decisions, demographics, and other marketing-related data. The CRM databases allow you to u... Read more>> |
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How to Know if a CRM Application Is Working |
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| by Andrew Freiburghouse | ||
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There comes a time in every CRM software implementation when the question arises: is this stuff working? Here are three measuring sticks to answer that question. CRM software sales is a field that possesses some of the best sales people in the world. Commissions can be... Read more>> |
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Bottom-Up Web 2.0 Culture Influences CRM Software |
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| by Joe Taylor Jr. | ||
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Seattle-based software company Entellium made waves in 2008 when it released a CRM suite influenced by video games and online social networking sites. While winning praise from users and critics alike, the system's rollout stalled when federal prosecutors charged the company... Read more>> |
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CRM Comparison: How to Evaluate Competing Customer Relationship Management Software |
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| by Joe Taylor Jr. | ||
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Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr... Read more>> |
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Small Business CRM Helps Entrepreneurs Through Recession |
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| by Joe Taylor Jr. | ||
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When a small business phone provider recently commissioned a survey, company leaders were astonished to hear that three-fourths of their customers had already felt a negative impact from 2008's economic downturn. As most company owners search for ways to cut costs, it might... Read more>> |
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CRM Software Gains Traction Through Pilot Programs |
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| by Richard Barrington | ||
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Customer relations can be tricky. Companies looking to streamline customer relationship management (CRM) can benefit from CRM software, but getting everyone on board isn't always easy. Rolling out CRM applications via a pilot program can help ease implementation and help the... Read more>> |
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Five Ways to Keep Small Business CRM Projects Focused |
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| by Joe Taylor Jr. | ||
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Using five critical tips from small business CRM experts, company leaders can unify teams and recommit to customer service. Researchers and consultants estimate that between thirty to fifty percent of small business CRM projects fail on the first try. Most of those f... Read more>> |
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Taking the Next Step: Your CRM Helping Build Your Small Business |
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| by Jami J. Rodgers, Vendor Guru Columnist | ||
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Customer Relationship Management (CRM) systems track and analyze trends in sales, your market, and front-office transactions. Relying on an effective CRM within an electronic resource planning (ERP) system can help your small business increase sales and productivity. A CRM,... Read more>> |
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CRM for Small-to-Mid-Sized Businesses: From Database to Salesforce Automation |
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| by Richard Barrington | ||
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The value of a contact management solution is often determined by how it meshes with a company's infrastructure. For example, some contact management solutions possess certain characteristics that are especially important to small- and medium-sized businesses, but may be les... Read more>> |
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Customer Relationship Management in Services Marketing |
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| by Steve Greechie | ||
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The customer relationship management professional should consider the specific qualities of services in his CRM design.... Read more>>
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A Manager's Guide to Implementing CRM Software Solutions |
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| by Joe Taylor Jr. | ||
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According to industry analysts, managers must actively partner with employees throughout the implementation process in order to reach the potential of today's CRM software. Five specific steps make the biggest impact on CRM success, while improving the overall customer servi... Read more>> |
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Customer Relationship Management and Cyber-Insurance |
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| by Steve Greechie | ||
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A customer relationship management system needs security, but beyond that, it needs insurance. There are a couple of options available for companies looking for cyber-insurance.... Read more>>
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Trouble-free CRM Software Implementations |
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| by Bob Embrey, Writer | ||
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Customer relationship management (CRM) software integration is a business strategy enabled by technology. Your business needs some fundamental technology foundations to support the strategy and help is available. |
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CRM for Not-for-Profit Organizations |
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| by Steve Greechie | ||
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Nonprofits need customer relationship management, too--maybe more than commercial enterprise. Consider these CRM challenges and solutions for nonprofit organizations. ... Read more>> |
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The Future of Small Business CRM: Small, Social, and Significant |
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| by Kelly C. Richardson | ||
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Not only does small business CRM have a foothold in today's best practices, its application promises to revolutionize the process of connecting company and customer. Just what does the future hold? CRM software will move from laptop to mobile phone, jump from professional to... Read more>> |
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CRM Applications: Fresh Data Works Best |
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| by Richard Barrington | ||
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Customer relations management (CRM) needs constantly updated information about clients to truly be effective. CRM software is a great tool, but like any tool, it doesn't work by itself. These procedures for updating CRM application data can increase the effectiveness of CRM... Read more>> |
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CRM Software Helps Drive Customer Loyalty |
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A third of consumers make purchasing decisions based on the level of customer service offered by companies with effective CRM applications. Recent results from a British consumer survey suggest that retailers must do more than institute reward programs to maintain... Read more>> |
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CRM Comparison: How to Evaluate Competing Customer Relationship Management Software |
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| by Joe Taylor Jr. | ||
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Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr... Read more>> |
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How CRM Helps Companies Market to Buyers |
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While marketing automation modules have started to attract a new wave of companies to CRM software, the long-term benefits of CRM systems can help businesses make the most effective use of their advertising and sales resources. According to leading industry experts, companie... Read more>> |
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CRM Software Monitors Twitter, Facebook, Other Social Media Websites |
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| by Joe Taylor Jr | ||
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Pipelines to social websites like Twitter and Facebook help customer service professionals solve problems and build relationships. Facebook's founder appeared on Oprah. Jimmy Fallon and Ellen Degeneres interact with viewers on Twitter. Social Web sites have hit the p... Read more>> |
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CRM Customization All the Rage These Days |
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| by Andrew Freiburghouse | ||
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CRM software differs from many other types of software in that it can and should be customized to the needs of the business it serves. CRM providers are actively encouraging continuous customization of CRM software packages.... Read more>>
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How to Prepare Your Office for CRM |
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| by Joe Taylor Jr. | ||
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Business surveys show that more than half of CRM solutions actually fail because of poor implementation. Business experts recommend ten steps that project managers can take to ensure the successful adoption of new CRM solutions. |
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