Recent CRM Articles

When a small business phone provider recently commissioned a survey, company leaders were astonished to hear that three-fourths of their customers had already felt a negative impact from 2008's economic downturn. As most company owners search for ways to cut costs, it might...  Read more>>

Today, a CRM tool is a necessity for the highly competitive small business. You can use the tool as a multi-functional system for tracking and analyzing critical data about purchasing decisions, demographics, and other marketing-related data. The CRM databases allow you to u...  Read more>>

For years, marketing managers have enjoyed the latest innovations in CRM software that integrate marketing automation with product fulfillment. Lately, CEOs and other company managers have discovered that the data inside a robust CRM application can actually help delegate re...  Read more>>

The value of a contact management solution is often determined by how it meshes with a company's infrastructure. For example, some contact management solutions possess certain characteristics that are especially important to small- and medium-sized businesses, but may be les...  Read more>>

Many companies go through a natural evolution as they incorporate their contact management solutions throughout the organization. Indeed, one distinction between a narrowly-defined contact management solution and a more comprehensive customer relationship management (CRM) ap...  Read more>>

Thirty seconds may be all you get. The customer call to your business is an intimate experience and without a good CRM solution, you may lose thousands.
Customer Management Matters
A joint study by Kelly Services and the University of Purdue found...  Read more>>

Customer relationship management (CRM) software integration is a business strategy enabled by technology. Your business needs some fundamental technology foundations to support the strategy and help is available.

CRM Integration: Pre-Implementation ...  Read more>>

Business surveys show that more than half of CRM solutions actually fail because of poor implementation. Business experts recommend ten steps that project managers can take to ensure the successful adoption of new CRM solutions.
1. Get Clear on Who Owns CRM Solu...  Read more>>

Customer Relationship Management (CRM) systems track and analyze trends in sales, your market, and front-office transactions. Relying on an effective CRM within an electronic resource planning (ERP) system can help your small business increase sales and productivity. A CRM,...  Read more>>

Creating loyal customers should be an important part of your business’ strategy and can help increase profitability. An effective customer relationship management (CRM) system can help you collect and analyze data about customers. CRM best practices are being used succ...  Read more>>

Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr...  Read more>>

While marketing automation modules have started to attract a new wave of companies to CRM software, the long-term benefits of CRM systems can help businesses make the most effective use of their advertising and sales resources. According to leading industry experts, companie...  Read more>>

Though making CRM comparisons can seem like a tough assignment, industry experts suggest that project managers can make the task much easier than it looks. By evaluating the ten most important CRM differences, purchasers can quickly narrow down a large list of vendors to thr...  Read more>>

According to industry analysts, managers must actively partner with employees throughout the implementation process in order to reach the potential of today's CRM software. Five specific steps make the biggest impact on CRM success, while improving the overall customer servi...  Read more>>

A housing slump, slow credit markets, and rising gas prices add up to a perfect storm for real estate agents. Making the most of today's economy requires cutting expenses and speeding up response time. That's why today's most successful real estate professionals rely on mobi...  Read more>>