How CRM Helps Companies Market to Buyers
CRM systems can and should represent an opportunity for a return on investment, rather than simply an expense item. One way CRM applications generate a healthy return on investment is by increasing sales productivity.
CRM software and databases can increase sales productivity in a number of ways, from saving time in the recording and accessing of information to facilitating the formulation of sophisticated segmentation and targeting techniques. This white paper explores some of the opportunities for achieving sales leverage via a CRM strategy, and identifies the CRM capabilities associated with those opportunities.
